reBlog from Jure, under: Z-Blog
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At recent event podcamp Boston 3, Nathan Burke and Ken Gellman, gave a presentation on Discovery- How People Find Blogs, Video and Podcasts They Love & What That Means To You. It’s a great talk on how to promote your blog through different medium, and what do to to get yourself found.
First tip in presentation how to get your content in front of audience is about Zemanta. It’s has really impressive title – Super Dope Ill Ninja Secret Trick. The gist of idea is that besides general Zemanta suggestions, we also help in creating relevant trackbacks. When you include links to suggested articles those blogs are pinged. Then depending on the configuration of blog on the other side, reverse link might show up in their trackbacks, and in turn generating traffic and exposure for your blog.
In the audio recoding, the audience asked a few questions, which I’d like to answer.
- How far back do Zemanta suggestions go? -> We started aggregating first blog posts in September 2007, so this makes about 11 months in the past.
- Does Zemanta crawl the web? How does it find blogs? -> Right now we aggregate, as opposed to crawl. This means that we don’t search whole internet as traditional search engines, but follow a collection of blogs. These blogs are mostly handpicked from the best sources on the Internet, and blogs of our users.
- How does Zemanta make recommendations? -> In short: we look at the body of the text, extract main concepts and then find relevant suggestions for them.
Take a look at full blog post at BlogString, and don’t forget to listen to embedded podcast at the end as it has lots of answers to the questions from the audience.
Jure, under, Z-Blog, Jul 2008