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Finally, some news that we were waiting for — Infonetics just released a report on the growth of middleware over the next several years — Jeff Heynon of Infonetics says that early IPTV operators are running into problems because of scaling issues with their off-the-shelf middleware. This is interesting and we are glad to see Jeff shed light on what has been talked about in whispers but few have voiced because of the big names that charged into the space 5-7 years ago and gobbled up smaller middleware companies in an attempt to dominate and roll out one size fits all product. An anonymous source at Alcatel-Lucent stated that they still don’t know what to do with with all their middleware have after numerous acquisitions. But…. as all operators are not the same not only in Western Europe but also more so in emerging and growing markets in Eastern and Central Europe, even the big operators would be considered small by their standards and the requirements are staggeringly different. For starters they need a highly scalable and customizable solution for their markets that aren’t homeogenous - these markets are hybrids - terrestrial, cable and IPTV - and they need middleware that can scale all over the place, but mostly to accomodate smaller numbers, not the Big Mac numbers that every one always talks about. These emerging market operators need to customize and regionalize their programming and it’s the middleware that allows them to do that. At any rate, the report forecasts that the number of IPTV subscribers will reach 93m worldwide by 2011, would be interesting to see statistics on which part of the world those numbers will come from.
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