reBlog from internetmarketingformommies.com: How to Use the Christmas Cash Blueprint to Promote Your Own Store or Products
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I recently had a reader ask how she could use the Squidoo Christmas Cash Blueprint to promote her Zazzle store. It’s a great question and you can easily transfer the information in the blueprint and use it to promote stuff in your own store instead of Amazon.
I created this video to show you how I would go through the process. I’ll outline the process below for those who don’t want to watch the video.
So my reader wants to know how to promote her own stuff with using the Christmas Cash blueprint. Her store offers quite a few unique t shirts as well as many other products. I decided to begin my keyword research in the t shirt section thinking I would have plenty to choose from ~ and I was right!!
1. Remember the SEO stuff we’ve talked about for lenses is true for everything. Try to check keywords when creating your product lines, your categories, product names and titles on your site. This will help in getting search traffic to your site. It’s fun to be cute, but it’s better to get traffic. So instead of Wit -Tee I might have chosen to use the keyword “humorous t shirts” which has a search volume of 2400 month and very low competition. A few links to your main humorous t shirt page could get you ranking in the search engine for that page bringing people to look at your t shirts.
2. When you create a store try to put keywords in the url ~ this will help draw search traffic. (this usually means thinking about your user name beforehand, since your url is usually made up of your username)
Ok ~ so I went to Sema’s Reflections Zazzle Store and took a look around. After seeing what products she offers I decided on the following strategy.
1. Open Micro Niche Finder, and take a look for keywords related to t shirts. She has some unique t shirts I thought would be pretty easy to find relevant keywords for. Remember, you want your keywords and your product to match exactly. (You can also use the google keyword tool to look for keywords)
3. Look through and see if I can find relevant t shirt keywords that have good search volume and not much competition. I found quite a few:
I also found some keywords that might be great for her to create more products around.
4.. From here I would begin creating a Squidoo lens targeting the keywords I found.
So I would do a lens on Unique T Shirts or Funky T Shirts ~ or any of the other good keywords I found. I would feature some of my favorite t shirts from my store on these lenses.
There is a Zazzle module at Squidoo which makes it really easy to pull your products into a lens. (I believe there is a cafepress module as well)
5. Once my targeted lens is finished I would do the backlinking for the lens just as outlined in the blueprint and the mind map.
6. When that’s done I’d start building another lens on the next good keyword.
7. When I’m done with the t shirt keywords I would begin looking for keywords for each of my product categories and start building lenses with specific good keywords that point to the products.
This is going to take some time and effort, but it is a good way to get many different streams of traffic flowing to your store.
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Other Posts That Might Help:
- Squidoo Christmas Cash Blueprint
- Have You Taken Action on the Squidoo Christmas Cash Blueprint Yet?
- Create a Blog to Support the Squidoo Christmas Cash Blueprint
- How to Find Products for Squidoo Christmas Cash
- 6 Simple Steps to Complete a Squidoo Christmas Cash Lens
