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Marketing Shift: Video Game Fitness, BBC Archives, Google Boondoggle and the iPhoneJune 13th, 2008 | by Brad King |
This week on Marketing Shift, my blog about business and marketing trends that every business should be aware.
NBA, Players Go High Tech: Touch screen technologies have transformed the way major sports leagues deliver real-time information online. Emerging technologies, which use a stylus and finger for input, allow greater flexibility for quick data entry.
Warner Backs Out of Last.fm Deal: The major record labels have always had an uneasy relationship with technology companies that sell — and deliver — music. Warner Music continued those ways by removing its artists from one of the fastest growing online music companies.
Apple iPhone: Hype or Hoopla?: Apple finally made public the worst kept secret in the mobile market: the 3G iPhone and its companion developer kit. While the new price point is much cheaper than the initial iPhone, not everyone is sold on the product just yet.
Interactive Politics: Election season is just getting under way and Americans are already gearing up for a rougher-than-usual fight. New software tools let people take their arguments online.
Bank of America: 1 Million Mobile Strong: Web banking has gone mainstream; however banks are working to extend their reach to the phone. The Bank of America just passed the one million user mark.
300 Logos: A Google Boondoggle: Normally I’m a big fan of Google. This time, not so much. The marketing department developed 300 mobile and URL icons. Then asked its users to submit their ideas, with rules that ensured the winning user logo would look just like the one the company already chose.
Metallica: A Tale of Lost Fans: Metallica’s long-running feud with its online fans took a bizarre twist this week after the band invited bloggers to listen to rough-cuts of its new album. Within hours, bloggers had posted reviews, and the group’s management team asked those folks to kindly take down their thoughts.
BBC Set to Release Entire Broadcast Archive — for Free: The BBC announced it would digitally archive its 81-year history of radio and television programming. The cool part: anyone can view it.
Subscription.com: The Art of Selling Services Online: A new service has aggregated subscriptions for services in one place, giving shopper a one-store-fits-all archive for everything from movie rentals, dating sites to magazines.
Video Game Fitness Gurus: Jillian Michaels and Shigeru Miyamoto: Nintendo and a trainer from The Biggest Loser television program teamed up to create a fitness game and regiment for the home.
The Modern Journalist, Jun 2008Note: The final appearance of your post may be different, depending upon your blog’s style sheets.