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Picking a name for your business is as hard or harder than picking a name for a child. A name means so much. It gives the initial feel for a business; communicating something just by being.
When I named my salon 17 years ago, I had no idea what I was doing. I wanted something that sounded exotic, so that it would stand out. It was also the era of The Phone Book and since we couldn’t afford a big ad, we wanted the name to begin with an A to put us up front in the listings. Not a great start.
The name we have today (Azarra Salon) is just fine. It isn’t phenomenal, but it doesn’t suck. My friend, who just named his one-man salon Solamente Jessee, thinks we should change the name to Irreverent. If I hadn’t spent the last 17 years building this brand, I just might do it, but it seems a bit late in the game to change when there isn’t a big glaring reason to do so.
It would have helped if I would have read this article first. Why don’t you give it a read before you name your new salon?
Small Salons, Jul 2008Note: The final appearance of your post may be different, depending upon your blog’s style sheets.