Zemanta - reblog

Building an attractive, appealing, and engaging Web site is an exercise in continuous improvement - new content, new designs, and new features. Some companies, though, put a site up and leave it alone. Leave it alone long enough, and you may be better off without a site at all. Here's are 15 features of a Web site in dire need of a makeover.

1. The color scheme looks straight out of the '90's
2. The last link in the Company News section is from 2003
3. No Company News section
4. The About Us section has biographies of executives who no longer work there
5. No About Us section
6. The site has a splash page
7. Text is too small to read
8. Text is clownishly oversized
   
9. Pages take forever to load because of too many graphic images
10. Animation anywhere
11. Pages that require side scrolling
12. Pages that don't display properly in all browsers
13. Pages that don't display properly in any browser
14. Egocentric, feature-oriented, and/or formal content style
15. Light text on a dark background
    

Recently in Search Engine Marketing Category, Aug 2008

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