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National Geographic Channel joined the booming casual games arena launching a branded gaming channel powered by Real Networks. Games like Habitat Rescue, developed by New York-based Rebel Monkey, are designed to dovetail with NGC programming genres including Animals & Nature, Science & Technology and History & Events. (Cynopsis 7/29)

Consumer-electronics manufacturer Nintendo has filed suit against five Japanese companies, alleging that they imported and sold games that can illegally be played on Nintendo’s DS gaming console. The company said it filed its suit, along with more than 50 other Japanese software makers, in Tokyo District Court today. The Washington Post/Reuters (7/29)

Lifetime Games announced a new strategic partnership with Vivity Labs’ FitBrains.com to expand the online game offerings of myLifetime.com. Brain fitness games testing memory, concentration, language, logic, reasoning and visual-spatial skills are its specialty. (Cynopsis 7/29)

Nickelodeon is after more serious gamers with Avatar: Legends of the Arena, an upcoming global online multiplayer game that will serve as a prequel to the animated Avatar: The Last Airbender show. The 3D online arena game will take place simultaneously in 81 markets and 10 languages. In time-tested MTVN cross-promotion tradition, Nickelodeon will offer fans hints to the game if they tune into episodes of the show on Friday nights in Sep. and Oct. (Cynopsis 7/29)

Daily Marauder, Jul 2008

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