reBlog from Javed Alam: Brain, Mind, Consciousness and Learning
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For a long time we tried to force people think and act in a logical rational manner but it is becoming very clear that humans are anything but rational creatures. We use rational/logical thought processes to plan, design and construct things but we ourselves are not rational beings.
The work in behavioral Economics/finance shows the irrational side in human decision making.
Why we are attracted to irrational behavior? The question is answered by Ori Brafman and Rom Brafman in this video.
Javed Alam, Brain, Mind, Consciousness and Learning, Dec 2008