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Diving Deep or Casting wide…and your Personal Brand August 27th, 2008 by Luke Harvey-Palmer
You get to meet some fine inspiring people in the world that is social networking!
Take for example, Stephen Collins (@Trib on twitter) who I ‘happened’ across via LinkedIn at first (those who have read my recent post on 40 Ways to get More Business Using LinkedIn will know I am in the middle of a LinkedIn love in right now!)..@Trib and I have also been swapping tweets for sometime as well!
We got talking about “Personal Brands” and how to generate a little more business and get one’s brand in the market! The conversation turned to ‘being a generalist v being a specialist’…in other words -does your brand offer something specific (deep diving), or does it cover a ‘broad range’ of expertise and services (cast the net).
The strongest and most effective Personal Brands are those that make a promise in providing something specific! As an example;
Being specific in what you do, and what value you bring..and what people get when they get you makes the ‘buying’ decision just so much easier!
Your brand may not appeal to everyone, but if you are clear on who your target audience is and your personal brand clearly communicates what you can do for them…then your chances of getting more business are going to improve. To help you with some deep diving…try these
Good luck, have fun..and don’t even get me started on developing your Personal Branding Action Plan!
Tags: Gordon Ramsay, Linkedin, personal brand, Stephen Collins
Leadership, Personal Branding, Tips and Techniques Add a comment
The Chief Brand Officer…, Aug 2008Note: The final appearance of your post may be different, depending upon your blog’s style sheets.