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It's the economy, stupid! Brad Williamson explains why High Gas Prices Are Driving Relationships to the Web. Will walk-in traffic disappear at $4.50/gallon? $5.00/gallon? Smart marketers must be ready with robust online marketing programs.
Before leaving the economy, take a look at the boldly titled How Search Engine Marketing Can Save the Economy. The fact is, search engine marketing has always been a highly efficient way to attract customers. But until this recent nosedive, not everyone cared. Now everyone has no choice but to care.
Social media is a definite boon to online marketers, yet still more of a potential boon than something that produces hard and fast results. Learn more about The Limitations of Social Media.
Still, we shouldn't turn a blind eye to the potential of social media. Here's a new tool called twizon, where Twitter meets Amazon. Grass roots, conversational marketing for the biggest e-commerce site on the planet.
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