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John Tozi, writing at Business Week, has a good article on business opportunities.
"The Internet is littered with offers for home-based business opportunities that promise big profits for easy work.
But many of these offers, which range from envelope stuffing to medical billing, are really scams that prey on people's aspirations to work for themselves.
Business opportunities share three characteristics: a solicitation to the buyer, a mandatory payment to the seller, and a promise to help the buyer find locations or leads that will bring profits.
They're often advertised in classified ads, online, and in spam e-mail. Many claim to be low-risk ventures with money-back guarantees, and no experience necessary.
Offers stress how much the participants can earn each week in specific dollar amounts, and fraudsters often have shills who falsely testify about their own success."
Most ordinary observers, including regulators, are puzzled by the fact that people routinely fall for the magic weaved by business opportunity fraudsters.
The techniques are no different in kind from the ordinary marketing techniques that normal sales people use. They're just selling nothing," says Michael Webster, a Toronto lawyer and the author of a blogon business opportunity fraud.
Read John's entire article on business opportunities, and especially his slide show.
Posted by michael webster at 8:00 PM | Permalink | Comments (0) | TrackBacks (0)
Michael webster, THE BIZOP NEWS, Jul 2008Note: The final appearance of your post may be different, depending upon your blog’s style sheets.